William Graff founded Ostentus in May 2021 and is a director and major shareholder in
the company. William brings to Ostentus a wealth of entrepreneurial expertise in the
healthcare, wine, spirits and food distribution and real estate industries.
 
William’s sister experience with cancer and the treatment provided at various hospitals
around the world inspired him to found Ostentus which seeks to bring the power of
natural anti-cancer treatments that originate in his native Latin America where William
comes from.
 
Before turning his focus exclusively on Ostentus, William served as president and CEO
of Kitty Wines International (“KWI”), the company he founded in 2016 and ran until
2021. KWI was the licensee of Sanrio – Hello Kitty wine, sake and food products in the
United States (“US”), Canada and the Caribbean and generated more than $100 million
in sales in the US through a retail network of over 3,500 locations.
 
Prior to establishing KWI, William owned and operated GraffHomes.com from 1999 to
2019. Graff Homes developed, invested, and managed exclusive residential and
commercial real property in California, Florida, Hawaii and South Carolina as well as
abroad in Punta del Este, Uruguay.
 
‘OSTENTUS’ is a return to William’s roots as a health care entrepreneur.
 
From 1991 to 1999, William founded and ran Physical and Office Care Network, Inc.
(“POCN”), of Torrance, California, which provided patients with a capitated model of
preventative healthcare centered on an annual physical examination.
 
The POCN preventative care program was combined with a prescription discount
benefit card offering discounted coverage Nationwide at over 67,000 US pharmacies
chains known as the American Prescription Benefits Card.
 
A long-term resident of Newport Beach, California, William has lived in the US for forty
years coming originally from Argentina and Uruguay.